Our Story
Founded to be a little different from other companies.
From a homely small beginning almost two decades ago, and operating on monthly orders with one or two open days a year, Going Natural has mushroomed into a fully fledged shop, which we like to call The Pod.
Over the years our product range has grown as we have worked towards becoming a one-stop or destination shop for our customers. As time went by we were thrilled to add Fresh Produce, Dairy, Seedlings and so much more to our options on offer.
Today we are grateful for the opportunity to serve an ever growing community around us. We are blessed to be able to bring good products to good people at our very best prices.
Our Values
Karen Eichstadt
Owner & Founder
You can count me as married, mother of three, granny of two, so far ... , a few pets in my life, my feet firmly planted on African soil and my hand held by the hand of my Creator.
With nursing being my passion I spent the first years of my working life at patients bedsides and then moved outside to industry. Lots of water has flowed under the proverbial bridge and I now find myself doing what I loved playing most as a child, and that is shop-shop.
Our current shop was a stable back in the day, and as one of my favourite things is word play, I just have to say that Going Natural is a stable place to shop.
Sarah Dembitzer
Finance & Admin
Daugter of The Most High King and Mom of two littles, I am passionate about wholelistic health, homeschooling and putting God at the center of my family.
My life's journey has taken me from a Stellenbosch Conservation Ecology Honours to game-ranging in the Natal bush, wedding planning in the Western Cape and helping Mother Dearest take the reigns with her fourth child, Going Natural.
I am blessed to be apart of the Going Natural journey and love being able to have a platform where I can exercise my God-given talents.